Overview
The Bachelor of Science (Honours) in Conventions and Events Management at Sunway University is an industry-driven programme designed to prepare students for professional careers in the events sector. The curriculum encompasses all facets of event management, from conceptualisation and pitching to promotion, production, management, and evaluation. Students will develop leadership abilities, technical competencies, effective communication techniques, and problem-solving skills, both independently and within team settings.
Subjects
Year 1
- Fundamentals of Accounting
- Business Environment
- Business Events
- Business of Tourism and Hospitality
- Emerging Technology for Events
- English for the Hospitality and Service Industry
- Innovative Communication and Engagement
- Principles of Marketing
- Small Business Venture
Year 2
- Communication Skills
- Exhibition and Exposition Management
- Internship Part I
- Business and Hospitality Law
Year 3
- Contemporary Issues
- Entrepreneurial Mindset and Skills*(Offered in either Year 2 or 3)
- Managing People in the Hospitality and Service Industry
- Project Ideation
- Project Realization
- Research Methods
- Research Project
- Strategic Management for the Hospitality and Service Industry
- Internship Part 2
Electives (Choose 1 Stream OR Study Abroad)
Stream 1: Adventure & Entertainment
- Adventure & Amusement
- Elite Travel Services
- Festival & Hallmark
- Elective Subject
Stream 2: Luxury & Prestige
- Elite Travel Services
- Luxury Brand Management
- Protocol & VIP Management
- Elective Subject
Stream 3: AI & Digital Solutions
- Digital Business
- Digital Economy
- Digital Marketing
- Elective Subject
Programme Electives (Choose one in Year 2 or Year 3)
Additional MOHE compulsory General Studies subjects
- Appreciation of Ethics and Civilisation
- Community Service for Planetary Health
- Critical Thinking
- Integrity and Anti-Corruption
- Malay Language for Communication 2
Requirements
| Qualification | Requirement |
|---|---|
| A-Level | Minimum 6 points. |
| Australian Matriculation | ATAR 55. |
| Canadian Matriculation | 55%. |
| Monash University Foundation Year | 55%. |
| Sunway Foundation in Arts | CGPA 2.0. |
| Sunway Foundation in Science Technology | CGPA 2.0. |
| International Baccalaureate | Completed with minimum 24 points (excluding bonus points). |
| Sunway Diploma Studies | CAVG 40% or CGPA 2.0. |
| APEL.A | An APEL.A Certificate (APEL T-6) (Recognition of Prior Learning). |
| English Language | – IELTS or equivalent 5.5. – MUET Band 4. – O-Level English (1119) Credit. |
Tuition Fee For International Students
| Details | Tuition Fee |
|---|---|
| Total | USD 25,713 |