Overview
The Bachelor of Science (Honours) Marketing at Sunway University is a comprehensive programme designed to provide students with in-depth knowledge and practical skills in the field of marketing. The curriculum focuses on understanding consumer behaviour, product design, distribution, communication, and pricing strategies. Specialized areas such as branding, services, relationship, and digital marketing are also covered.
Subjects
Year 1
- Business Law
- Digital Business
- English for Business
- Fundamentals of Accounting
- Fundamentals of Business Finance
- Fundamentals of Economics
- Principles of Business Analytics
- Principles of Management
- Principles of Marketing
Year 2
- Consumer Behaviour
- Human Resource Management
- Integrated Marketing Communication
- Marketing Analytics
- Marketing Management
Year 3
- Business Ethics and Sustainability
- Digital Marketing
- International Marketing
- Product Innovation and Commercialisation
- Services Marketing
- Strategic Management
- Sustainable Business
- Internship/ Business Consultancy Project/ Launching your Future Start-up
Streams (Choose 1 in Year 2 and 1 in Year 3)
Entrepreneurship & Innovation
- Entrepreneurship and Innovation in the Global Context; and
- Transformative Entrepreneurship in a Digital World
Project Management
- Project Management; and
- Operations Management; OR Quality Management
Business Analytics
- Business Intelligence Applications OR Data Analytics for Business Decisions; and
- Advanced Data Visualisation
Additional MOHE compulsory General Studies subjects
- Appreciation of Ethics and Civilisation
- Malay Language for Communication 2
- Communication Skills
- Community Service for Planetary Health
- Entrepreneurial Mindset and Skills
- Integrity and Anti-Corruption
Requirements
| Qualification | Requirement |
|---|---|
| A-Level | Minimum 12 points (Minimum grade D in at least 2 subjects). |
| Australian Matriculation | ATAR 55. |
| Canadian Matriculation | 55%. |
| Monash University Foundation Year | 55%. |
| Sunway Foundation in Science and Technology/Arts | CGPA 2.0. |
| Sunway Diploma | CGPA 2.0. |
| International Baccalaureate | Completed with minimum 24 points. |
| APEL.A | An APEL.A Certificate (APEL T-6) (Recognition of Prior Learning). |
| English Language | – IELTS 6.0. – MUET Band 4. – O-Level English (1119) Credit. |
Tuition Fee For International Students
| Details | Tuition Fee |
|---|---|
| Total | USD 26,634 |