Overview
The Master of Marketing programme at Sunway University is designed to develop the skills and knowledge necessary to become an effective and reflective marketing practitioner. The curriculum provides an in-depth understanding of markets and the strategies firms use to engage and influence them. Students are introduced to contemporary theories, tools, and techniques essential for connecting with and shaping markets. The programme emphasizes practical application, encouraging students to put theory into practice and uncover emerging consumer practices that can create new markets. Upon successful completion, graduates are awarded dual certifications: a Master of Marketing from Sunway University and a degree from Lancaster University, making them alumni of both institutions.
Subjects
Introduction to Marketing Theory
- Marketing Theory & Application
- Advanced Consumer Behaviour
- Global Marketing
- Marketing Communication
- Services Marketing
- Strategic Marketing
Elective: Choose any ONE
- Digital Marketing *
- Marketing Analytics *
- Business to Business Marketing *
Requirements
| Qualification | Requirement |
|---|---|
| Bachelors Degree (Related Fields) | A Bachelor’s degree (Level 6, MQF) in related fields with a minimum CGPA of 2.50 as accepted by the HEP Senate. |
| Bachelors Degree (Related Fields, Lower CGPA) | A Bachelor’s degree (Level 6, MQF) in related fields with a minimum CGPA of 2.00 but below 2.50 can be accepted, subject to a rigorous internal assessment. |
| Bachelors Degree (Non-Related Fields, With Experience) | A Bachelor’s degree (Level 6, MQF) in non-related fields with a minimum CGPA of 2.00 as accepted by the HEP Senate and with relevant working experience of at least 2 years, subject to a rigorous internal assessment. |
| Bachelors Degree (Non-Related Fields, Without Experience) | A Bachelor’s degree (Level 6, MQF) in non-related fields with a minimum CGPA of 2.00 as accepted by the HEP Senate and without relevant working experience, subject to passing pre-requisite courses. |
| APEL.A Certificate | An APEL.A Certificate (APEL T-7) (Recognition of Prior Learning). |
| Other Qualifications | Other equivalent/related qualifications to a Bachelor’s degree (Level 6, MQF) recognised by the Malaysian Government. |
| English Language | IELTS: 6.0 or equivalent. |
Tuition Fee For International Students
| Details | Tuition Fee |
|---|---|
| Total | USD 13,647 |