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Bachelor of Mass Communication

Country

Malaysia

University

Taylors University

Level

Bachelors

Field

Media

Mode

In-person

Duration

3 Years

Tuition Fee

US$ 28070

Scholarships

Up-to 30%

Overview

Taylor’s University offers a Bachelor of Mass Communication (Honours) program designed to equip students with comprehensive knowledge and practical skills across various communication disciplines.

This three-year full-time program allows students to specialize in one of four areas: Digital Media Production, Advertising & Brand Management, Journalism & Media Practice, or Public Relations. The curriculum is structured to provide a strong foundation in mass communication while offering flexibility for students to tailor their learning experiences according to their interests and career goals.

Subjects

Year 1

  • Introduction to Mass Communication
  • Visual Communication
  • Intercultural Communication
  • Communication Theory
  • Innovative Media 
  • Media Writing 
  • Media Analytics
  • Media Law & Ethics

Year 2

  • New Media and Society
  • Specialisation Modules

Year 3

  • FINAL PROJECT
  • – Choose 1 out of 5 Modules
  • Research Project
  • Internship

You will need to choose one of the specialisation below

Digital Media Production

  • Narrative Writing 
  • Digital Moving Image
  • Digital Animation and Compositing
  • Visual Storytelling
  • Audience Studies 
  • Trends in New Media 
  • Digital Media Creative Project

Journalism & Media Practice

  • Journalism Fundamentals
  • Newsgathering and Writing
  • Narrative Journalism
  • Broadcast Journalism
  • Activism and the Media
  • New Media Production
  • Journalism Professional Practice

Advertising & Brand Management 

  • Advertising Fundamentals 
  • Strategic Copywriting
  • Creative Design for Advertising
  • Brand Management
  • Corporate Identity & Branding Design
  • Media Planning and Analysis
  • Advertising & Brand Management
  • Collaborative Project

Public Relations

  • Public Relations Principles
  • Promotional Writing
  • Publicity And Media Relations
  • Crisis Management
  • Organisational Communication
  • International Public Relations
  • Public Relations Events Consultancy/Public Relations Consultancy

Requirements

QualificationRequirements
A-LevelMinimum of 2 Principal Passes.
Foundation in CommunicationPass with a minimum CGPA of 2.00.
Diploma in a related fieldPass with a minimum CGPA of 2.00.
International Baccalaureate (IB)Minimum of 24 points in 6 subjects.
Australian Matriculation (SAM/SACEi)Minimum ATAR of 55.
Canadian Pre-University (CPU)Average of 60% in 6 subjects.
Monash University Foundation Year (MUFY)50%.
Other QualificationsRecognized equivalent qualifications as approved by the Malaysian government.
English Language– IELTS: 5.0.
– TOEFL IBT: 34.
– MUET: Band 3.
– O-Level: Grade C; 1119.

Fees

Taylor’s University Common Fees

Here’s a summary of the Application, Processing, and other fees for international students

Fee Type Amount in USD
International Student Enrolment Fee US$ 651
Health Insurance US$ 110
International Student Charge US$ 698
International Student Annual Fee US$ 535
EMGS Visa Fee US$ 316
E-Visa Approval Letter US$ 37
International Security Deposit US$ 698
Total Fees US$ 3045

Tuition Fee For International Students

DetailsTuition Fee
TotalUSD 28,070

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